Case Study

Hera Fertility

Helping Hera Fertility Scale Personalized Reproductive Health Through AI-Powered Modernization

The Client

Hera Fertility is a digital health company transforming male fertility care through accessible at-home testing, AI-powered insights, and personalized fertility guidance.

By combining FDA-cleared at-home semen analysis kits with AI-driven fertility scoring, trend analysis, and expert-backed recommendations to help users better understand and improve reproductive health outcomes, Hera Fertility is building a more modern and accessible approach to fertility wellness.

As Hera expanded its clinical partnerships and user base, the company engaged RevStar to modernize its platform architecture, improve scalability, and support more advanced AI-driven fertility workflows.


 

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Summary

TYPE OF PRODUCT

AI-Powered Digital Health Platform

BUSINESS VERTICAL
Healthcare
TECH USED

Amazon ECS  + Amazon Cognito +AWS Lambda + Amazon API Gateway + Amazon S3 + Amazon RDS + AWS CodePipeline

SERVICE
Full-service Development Team—

Solution Architecture, Delivery Management, AI/Data Engineering, DevOps Engineering, Quality Assurance

DESCRIPTION

RevStar modernized Hera Fertility’s digital platform with scalable AWS-native infrastructure, HIPAA-compliant architecture, AI-powered SmartScore workflows, and multi-report fertility tracking capabilities designed to support long-term clinical growth.

RESULTS

Enabled scalable clinical workflows, personalized fertility insights, and secure multi-report tracking through a modernized AI-powered healthcare platform.

RevStar was incredible to work with. They fully understood our needs, spent time carefully documenting the requirements, and made sure to meet expectations. High-quality work with a quick turnaround — we were able to implement the solution and have it become a core part of our tech stack.
Thiv Paramsothy Co-Founder & CEO, Hera Fertility

The Challenge

As Hera Fertility expanded its digital health offerings and clinical partnerships, the platform needed to evolve beyond its original infrastructure and reporting capabilities.

The existing system only supported single-report fertility tracking, limiting users’ ability to monitor long-term reproductive health trends over time. Clinical onboarding workflows, provider collaboration tools, and personalized AI-driven recommendations also required modernization to support a growing network of patients and healthcare partners.

At the same time, Hera needed a secure, scalable, HIPAA-compliant platform architecture capable of supporting future product expansion, AI-driven experiences, and operational growth without compromising performance, reliability, or patient data security.

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The Problem

Hera Fertility needed a scalable, HIPAA-compliant platform capable of supporting multi-report fertility tracking, clinical workflows, and AI-powered personalized health insights at scale.

The Solution

We modernized Hera Fertility’s digital platform through a scalable AWS-native architecture designed to support AI-powered fertility workflows, secure clinical operations, and long-term product growth.

The solution introduced multi-report tracking, dynamic trend analysis, personalized SmartScore recommendations, and clinic-facing onboarding workflows while improving scalability, operational reliability, and deployment efficiency through containerized infrastructure and automated CI/CD pipelines.

Designed with HIPAA-compliant cloud infrastructure and modular application architecture, the platform established a secure foundation for future coaching, analytics, subscription, and AI-driven healthcare capabilities.

What We Built

 To support Hera Fertility’s modernization goals, we built an AWS-native fertility platform with AI-powered SmartScore workflows, multi-report trend tracking, and scalable containerized infrastructure designed for long-term clinical growth.

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To meet Hera Fertility’s modernization goals, we rebuilt the platform using scalable cloud-native architecture, containerized infrastructure, and automated CI/CD workflows on AWS. The solution introduced dynamic fertility tracking dashboards, clinic onboarding workflows, AI-powered recommendations, and secure multi-role access designed to support both patient and provider experiences at scale.

The Team

We have a growing cost-effective hybrid team, with onshore Product Managers and developers from our build center in Colombia. Operating three parallel teams for different products and support.
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Results

Our ability to modernize Hera Fertility’s platform enabled the company to scale clinical partnerships, deliver more personalized fertility insights, and support long-term product growth through secure, AI-powered healthcare workflows. We continue to expand the platform with scalable infrastructure and new capabilities that support future patient engagement, analytics, and subscription-based services.